Данные из прошивки-

[LF]Chip ID: BCM6318B0, MIPS: 333MHz, DDR: 333MHz, Bus: 167MHz[CR]
[LF]Main Thread: TP0[CR]
[LF]Total Memory: 16777216 bytes (16MB)[CR]
[LF]Boot Address: 0xb8000000[CR]
[LF][CR]
[LF]HS Serial flash device: name ID_W25X32, id 0xef16 size 4096KB[CR]
[LF]Total Flash size: 4096K with 1024 sectors[CR]
[LF]Flash not used for Auxillary File System[CR]
[LF]Light all CPU's LEDs for LED Test.[CR]
[LF]Board IP address : 192.168.1.1:ffffff00 [CR]
[LF]Host IP address : 192.168.1.100 [CR]
[LF]Gateway IP address : [CR]
[LF]Run from flash/host/tftp (f/h/c) : f [CR]
[LF]Default host run file name : ecos.lz [CR]
[LF]Default host flash file name : bcm963xx_ecos_kernel [CR]
[LF]Boot delay (0-9 seconds) : 1 [CR]
[LF]Boot image (0=latest, 1=previous) : 0 [CR]
[LF]Default host ramdisk file name : [CR]
[LF]Default ramdisk store address : [CR]
[LF]Board Id (0-8) : 96318REF_P300 [CR]
[LF]Number of MAC Addresses (1-32) : 24 [CR]
[LF]Base MAC Address : 7c:8b:ca:b8:aa:be [CR]
[LF]PSI Size (1-64) KBytes : 24 [CR]
[LF]Enable Backup PSI [0|1] : 0 [CR]
[LF]System Log Size (0-256) KBytes : 0 [CR]
[LF]Auxillary File System Size Percent: 0 [CR]
[LF]Main Thread Number [0|1] : 0 [CR]
[LF]Device Pin : "10726211" [CR]
[LF][CR]
[LF]*** Press any key to stop auto run (1 seconds) ***[CR]

спасибо за прошивку . MAC находится в строке 0006A0 (7c:8b:ca:b8:aa:be).в этой строчке и меняешь перед прошивкой